As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight
As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight
As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight
As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight
As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight
As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight
As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight
As we went to press, there was a stalemate on the issue of a minimum wage at the Tripartite Negotiating Forum (TNF). The main culprits are employers that are refusing to give a minimum wage to workers.
That workers are in a more serious situation than when we were officially using the US dollar, need no debate. When the government promulgated SI 142, everything went haywire expect wages and salaries. Employers started charging goods and services as indexed obtaining parallel market rates to US dollar. The food basket is now over ZWL$6 000. Workers lost big time because of SI 142. Workers who were earning US$500 found themselves earning ZWL$500.
At the current inter-bank rate of US$1: $17 translate into US$30. Worse still if you use the parallel market rate of US$1: ZWL$27 (by Mid February 2020), the figure is just US$19. What the ZCTU is calling for is just that workers be paid ZWL$3 800 as the government work in stabilising the economy. Employers are offering ZWL$1 200 which translates into US$44 on the parallel market.
This is an insult! No one will blame workers if they go into the streets in the near future. They have been placed between a hard rock and a stone. Everything around them is sky rocketing every minute. From health care, electricity, food, and school fees they have all gone up. Transport alone is literary pegged at US$1 per trip and indexed to parallel market rates. It is high time workers say NO to exploitation.
If there is anything that workers in Zimbabwe can find common purpose, it is the need for a living wage. This is what unites workers. By settling for ZWL$ 3 800. Workers have been modest and have even considered that the country is facing a huge challenge economically. In fact, trade union leaders risked being labelled 'sell outs' by workers who want nothing less than the Poverty datum Line wages of around ZWL$5 000. Unfortunately, business sees this as a weakness.
It is high time workers flex their muscles.
MindSift Grows Data Insight System to Enable Growth Teams Identify and Connect With Ready-to-Buy Prospects
Connected platform gathers customer insight, identity resolution, purchase signals and multichannel delivery into one place to enable companies make better growth choices
Ayer, N.H. — 2026 — MindSift, a marketing intelligence and marketing software company, today announced the ongoing development of its integrated solution designed to help marketing teams, growth departments and company owners more effectively discover, comprehend and reach high-intent segments
The MindSift solution combines individual and B2B signals, customer verification, site visitor insight, audience creation and buyer-intent data within a shared growth system. By linking these features, MindSift enables organizations to shift from audience research to activation without using siloed analytics systems and marketing tools
"Modern marketing teams have access to massive piles of data, but translating that information into usable insight is still a serious challenge," said a MindSift representative. "MindSift is committed to making that process simpler by enabling businesses discover the ideal buyers, recognize meaningful intent data and engage their insights across the platforms they already leverage."
Translating Signals Into Actionable Audience Value
MindSift provides use of a extensive set of individual and business information that teams can use to create deeply precise lists based on consumer, firmographic, action-based and intent-based attributes
The solution's capabilities cover segment building, online visitor matching, data augmentation, in-market intelligence and marketing engagement
As opposed to managing these functions as individual marketing functions, MindSift brings them in a single view to deliver companies a more cohesive understanding of prospective customers and their possible purchase intent
Empowering Businesses Detect Buyer Signals Faster
A central component of the MindSift solution is its ability to assist organizations identify behaviors that may point to growing attention in a given offering, solution or subject
Businesses can apply these insights to focus on segments, augment present customer and prospect profiles and boost the moment and accuracy of their advertising and revenue outreach
MindSift's Outreach Engine tool also extends this strategy by feeding purchase data and buying cues into existing customer relationship management and growth systems
Created for Modern Data-Driven Marketing
MindSift is created for organizations from growth and revenue teams to media buyers, agency partners and brand operators looking to achieve more effective returns of first-party and partner insight
The technology delivers a number of core marketing use cases, including:
Developing highly precise consumer and B2B audiences
Identifying formerly anonymous online users
Expanding current CRM and prospect data
Identifying shopping data
Targeting prospects based on meaningful signals
Deploying buyers across advertising and outreach channels
Joining audience analytics with present enterprise systems
By integrating these functions, MindSift strives to minimize the friction needed for turning massive datasets into useful marketing opportunities
About MindSift
MindSift is a audience insight and advertising software firm providing capabilities for list creation, customer matching, engagement insight, customer intent, record enrichment and marketing outreach. Its system is engineered to assist advertisers, growth teams, digital planners and businesses translate information into practical audience insight